Hi there! I’m Niels, a design researcher based in Melbourne.

Specialising in complex ethnographic research, I bring over 10 years of experience working at the crossroads of design, technology, human behaviour, and responsible innovation.

Photo of Niels Wouters

  • 12 years in the field

    Shaped CX, UX, and HCD strategies through practical application and deep theoretical knowledge

  • 15 markets

    Delivered transformative insights by leading global research across Europe, North America, Asia, and Oceania

  • 33 projects

    Successfully delivered high-impact programs, balancing complexity with timely and budget-conscious execution

  • $9 million in project value

    Led projects with a combined budget of $9 million, overseeing research and design initiatives that laid the groundwork for transformative outcomes

  • 3,200 research sessions

    Fostered meaningful connections with community members and stakeholders, generating actionable insights

  • 21 organisations

    Informed strategic decisions for 21 organisations, shaping policies, products, and services with a human-centred approach

  • 7 team members

    Led project teams of up to 7 professionals, while also managing a research practice of 3, with consistently positive feedback from team members and peers

  • 154 media features

    Represented in global print, online and screen media, including Al Jazeera, CNN, and ABC, showcasing expertise in ethics, technology, and design

  • 40 publications

    Published impactful research embedding HCD principles into cutting-edge fields like AI, facial recognition, AR, and media architecture

View a selection of my work

Myki: Accessibility research

I led hands-on accessibility testing of Melbourne’s public transport ticketing system to help improve its ease of use for people with access needs

Victoria Police: Ethnographic research

I led frontline ethnographic research alongside first responders officers to better understand their use and future needs of a responsive technology environment

University of Melbourne: Immersive art

I led Biometric Mirror, a world-leading study that uses facial recognition to provoke public discussion and encourage critical thinking about the ethics of new technologies