Immersive experience to inform a model law for facial recognition
Client
University of Technology Sydney, Human Technology Institute
Timeframe
June 2022 - December 2023
Role
Principal, Lead Researcher
Engagement
100+ engagements during research; 500+ engagements during a public exhibit
Objective
To provide an interactive application that enables the public to learn about the use and misuse of facial recognition by simulating individual outcomes.
Background
Facial recognition technology (FRT), particularly the one-to-many matching system, compares a person's face against large databases to make decisions like granting access or identifying suspects. In Australia, the absence of specific laws governing this technology raises concerns about misuse—such as misidentification—and overuse, leading to mass surveillance.
I partnered with the University of Technology Sydney's Human Technology Institute to create an interactive tool that educates the public on the ethical implications of facial recognition technology. People's experience with the tool supports the Institute's mission to develop a model law for FRT.
“I was in shock; it was such an alarming experience; it felt totally unfair to be judged in this way. A pertinent reminder that we need to take careful action in managing the risks in this rapidly evolving space.”
— Research participant
Deliverables
We created two applications to demonstrate FRTs and gather public opinion:
Research Application: The application supported the Institute in running focus groups with experts and community members to gather qualitative feedback about using FRTs in varying scenarios. This data informed a facial recognition model law.
Public Engagement Tool: Debuting at Vivid Sydney 2022, Face Value offered an interactive, educational experience. Participants saw how the technology assessed their faces and behaviour and how this may lead to (undesirable) automated decisions. All participants received a digital memento of their visit, fostering awareness and dialogue about FRT.
Outcome
Our work supported the Human Technology Institute's mission to bridge the gap between technological progress and public understanding, ensuring that the evolution of FRT aligns with societal values and legal protections.